Keen Korea · operated by HYEAN
One company runs the whole program — from brief to final report.
Korea-wide insight trips and MICE — planned and run on the ground by one expert team.
Who we are
Keen Korea, operated by HYEAN.
Keen Korea is the guest-facing brand of HYEAN Co., Ltd. (㈜혜안) — a licensed Korean travel company and certified social enterprise. One entity holds the licence, contract, billing and insurance, and runs every program in-house.
A licensed Korean company, operating Korea-wide. Our programs run wherever the brief calls for — across the capital region, metropolitan and regional cities.
The name you sign with is the name that holds the licence — no broker in the middle.
How we operate
What one team handles in-house
Plan
Itinerary, access and briefings designed in-house against your mandate.
Run on the ground
Led on site by the same team — not handed to a local broker.
Document
Every site captured as reusable trilingual material (KR · EN · 繁中).
Report & settle
Interim and final reporting, billing and settlement — the full public-sector cycle.
One operator, end to end
We plan, run, document and settle every program in-house — one accountable team, brief to final report.
Beyond the tourist trail
Expert-led access to the real, working Korea — named practitioners and sites ordinary tours never reach.
Multi-scale itinerary design
Small-town, rural, metropolitan and capital regeneration, compared in a single route.
Trilingual content built in
Every trip leaves reusable proof — guest and institutional documents in KR, EN and 繁中.
Public-sector trust (B2G / G2G)
We've taken a government commission from plan to settlement, and coordinate official delegations end to end.
HYEAN holds Comprehensive Travel Business registration — Korea's top tier for directly operating inbound travel — plus business-deposit insurance.
Endorsed by the Korea Heritage Service (국가유산청) — operator of the official "Living National Heritage" (생생국가유산) program. A certified social enterprise.
Travel business registration: 제2024-000002호 (충청남도 부여군수) · MICE planning registration: 제2024-000001호.
The people who lead you
The people who run your program.
The people who plan your program are the people who run it on the ground — not a call centre.
김도경 (Kim Do-kyung)
Founder · CEO · Tour Leader
Founder and CEO of HYEAN. BA in Traditional Landscape Architecture (Korea National University of Heritage) and an MA in Urban Cultural Management (Graduate School of Future Heritage). Leads programs on the ground and has collaborated internationally across the US, Malaysia, Japan and Taiwan.
Senior partner · Co-lead
Public-sector innovation background
A senior partner and co-lead with a background in government innovation in the Korean public sector, who has accompanied academic and youth-exchange delegations in Singapore and Buyeo. Named on request.
Overseas partner (Malaysia)
Urban regeneration network · delegation lead
Head director of the Pollin8 urban regeneration network and lead of the POLLIN8 delegation tour — the verified Malaysian partner relationship behind our urban regeneration study tours. Named on request.
National commissions
Backed by two government mandates.
Beyond our commercial tracks, HYEAN holds two government commissions: the Korea Heritage Service endorses our ancient-Baekje heritage program, and the Ministry of the Interior and Safety has commissioned a youth-village regional-revitalization project. See how both connect to an inbound or MICE program.
Tell us who's coming.
Government bodies, companies, universities and overseas travel partners brief us here. One coordinator replies — no call centre.
We reply within 24 hours.