Baekje Tile-Master! — the Korea Heritage Service program we run at the Jeongam-ri kiln
HYEAN designs and runs the Korea Heritage Service "Living National Heritage" program at the Jeongam-ri Baekje kiln site for Buyeo County. The 2025 season ran eight times for 240+ participants and reached more than 50,000 people; for 2026 it grows into three programs across about 30 sessions.
- 240+ pax
- 2025 participants
- 50,000+
- Indirect reach
- 3 programs · ~30 runs
- 2026 program
- Jeongam-ri Baekje kiln
- Heritage
- HYEAN · Buyeo County
- Operator
The brief
A kiln site is hard to feel. You can stand in front of one and see only soil and brick. The job here was to make the Jeongam-ri Baekje kiln mean something to the people standing there, and to do it as a program that holds up season after season rather than a one-off guided walk.
The challenge
- A heritage site has to be experienced, not just pointed at — the kiln needed a story people would remember.
- Outdoor heritage programs carry real climate risk now (heatwaves, heavy rain), so sessions needed indoor alternatives and split timing.
- Quality rises and falls with the interpreter, so the program needed trained interpreters rather than ad-hoc guiding.
What we did
- Built the program around one story — the Jeongam-ri kiln — tying the tangible kiln and tiles to the intangible craft of the tile artisans who still work nearby.
- Ran the 2025 family season eight times, then rebuilt it for 2026 into three audiences: a heritage travel program, a youth climate-action track, and a slow-travel program for seniors.
- Set up a graded heritage-interpreter qualification with Korea National University of Heritage, so the interpretation holds steady from one session to the next.
- Ran it with the place, not just at it: the village, the Baekje Tile Museum and the university share the program, and local residents work as guides and crew.
From the program
People & access
Artisans and interpreters are named within the program’s own public materials. Participant figures are kept in aggregate; no individual names or details are published.
- Buyeo County (부여군)
- Host / commissioning body
- Baekje Tile Museum (백제기와문화관)
- Heritage partner
- Korea National University of Heritage (한국전통문화대학교)
- Academic partner
The proof
A Korea Heritage Service program with a delivered 2025 season — eight runs, 240+ participants, 50,000+ reach — a graded interpreter-training system, and a four-way governance with Buyeo County, the village, the Baekje Tile Museum and Korea National University of Heritage. It expands to three programs for 2026.
Why it matters
This is the heritage engine behind our cultural and academic tours. A faculty-led or institutional group taps the same curatorial depth, trained interpretation and Korea Heritage Service backing that we built into a national program, so a Korea heritage visit arrives ready rather than improvised.
Tell us who's coming.
Government bodies, companies, universities and overseas travel partners brief us here. One coordinator replies — no call centre.
We reply within 24 hours.