Keen Korea · operated by HYEAN
Korea-wide insight trips and MICE — planned and run on the ground by one expert team.
We reply within 24 hours.
What We Do
We plan and run each program ourselves. Pick the one that fits your group.
Comparative urban-regeneration study tours and technical site inspections, led on the ground by the practitioners who run the sites.
For Urban planners, policymakers, public agencies, creative entrepreneurs, researchers and impact developers — first markets Malaysia and Taiwan.
The on-the-ground coordinator foreign governments trust.
For Foreign governments, public agencies and development bodies (KOICA / KSP-type cohorts) — first market Taiwan.
A FAM tour turned into measurable data — and partners.
For Incentive houses, MICE groups and travel trade — first markets Taiwan, Malaysia and Southeast Asia. Halal and dietary needs handled as a required gate.
An itinerary with a reason for every stop.
For Universities, schools and cultural institutions running faculty-led or academic study tours across Korea.
Case Studies
Programs we ran on the ground. This is the kind of proof a procurement team asks to see.
A Malaysian delegation of eight completed a multi-city urban-regeneration study tour across four Korean cities over seven nights — designed and operated end to end by HYEAN.
HYEAN ran the on-the-ground FAM trip for the Daegu Culture & Arts Promotion Agency, hosting 12 Taiwanese media and travel-trade guests over three nights and delivering the full B2G reporting and settlement cycle.
Why Keen Korea
Itinerary, access and briefings designed in-house against your mandate.
Led on site by the same team — not handed to a local broker.
Every site captured as reusable trilingual material (KR · EN · 繁中).
Interim and final reporting, billing and settlement — the full public-sector cycle.
We plan, run, document and settle every program in-house — one accountable team, brief to final report.
Expert-led access to the real, working Korea — named practitioners and sites ordinary tours never reach.
Small-town, rural, metropolitan and capital regeneration, compared in a single route.
Every trip leaves reusable proof — guest and institutional documents in KR, EN and 繁中.
We've taken a government commission from plan to settlement, and coordinate official delegations end to end.
Government-commissioned
Beyond our four commercial tracks, HYEAN runs two government-commissioned programs — they can be added to any inbound or MICE itinerary.
HYEAN operates the official "Living National Heritage" (생생국가유산) program and runs a Korea Heritage Service-endorsed heritage journey through the ancient Baekje capitals — Gongju, Buyeo and Sejong. This is government-backed heritage expertise, run as a national mandate.
LinkableLink a Korea Heritage Service-endorsed Baekje heritage block (half-day to 3 days) into any inbound study tour or MICE itinerary.
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HYEAN has been commissioned by the Ministry of the Interior and Safety to help build a "youth village" — part of Korea's national response to regional depopulation (지방소멸). It is a live, working regional-revitalization site, not a tourist attraction.
LinkableRegeneration and policy study tours can include a visit to this live worksite — a real example of Korea regional-revitalization policy in action, with on-the-ground activities along the Baengma River.
Government bodies, companies, universities and overseas travel partners brief us here. One coordinator replies — no call centre.
We reply within 24 hours.
